Advertise Effectively
Advertising can be hugely expensive, and some of the times isn't justified by the results. Assessing how the copy answers your communication goals, test how your ad will perform, tracking your campaigns to get feedback if the key messages are getting through are some of the advertising research tools available to better results.
Presenting your copy to a group of people for comments and critics might sound scary and unproductive. Some could argue that ordinary people have...read more
Get the most from your advertising research with add+impact. Given that only about a third of all advertising is effective, be sure your advertising works!...read more
Even if advertising is tested before going on air, it is virtually impossible to tell how it will perform in real life, amongst the clutter of competitive advertising...read more
How well do your ads running on indoor media perform? Is it worth investing in playing commercials in high traffic areas? What should be the content of programs run on TVs in supermarkets?...read more
For the second time in a row, Mercury Research was selected to provide data collection services for the Romanian Radio Audience Measurement Survey (SAR) for 2008 - 2011...read more
Producing effective detail aids that fit into product marketing strategies can make the difference between good and poor promotion of pharmaceutical products...read more
The contribution of medical representatives to the success of a pharmaceutical company is acknowledged by all players in the industry. A good medical reps team is...read more
