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Automotive Research

Product categories surveyed

Passenger cars  · Utility and light commercial vehicles · Car    services · Tires · Fuels and lubricants

Targets investigated

· Car owners and prospects  · Drivers  · Dealers  · Fleet managers  · Spare parts retailers

Solutions

. DecisionMap <U&A segmentation studies>  · Customer Satisfaction and Loyalty  · Mystery Shopping  · PriceSpan <price sensitivity studies>  · Conjoint Analysis  · ExploreFit <concept testing>  . ImproveFit <new product optimization>  . Copy Testing  . add+impact® <communication testing>  . AdComTrack <advertising and communication tracking>