- Omnibus Research
- Quantitative Research
- Qualitative Research - Ethnographic Research
- Data Processing
- Statistical Analysis & Modelling
CATI - Computer Assisted Telephone Interviews
Brief Description:
- Own facility in Bucharest
- 79 CATI stations working simultaneously using NIPO software
- Over 100 CATI interviewers
- Call management
- Automatic dialling
- Possibility to play radio commercials/jingles and record respondents’ open answers
- Monitoring fulfilment of sample quotas
- Allows rotation of questionnaire sections, questions, statements
Respondents selection:
- Random selection of respondents using Kish methods
- Random digit dialling and random sampling from database of combined fixed and mobile phone numbers, as per operator market share
CATI System Benefits:
- Fast data collection
- Clean and accurate database
- Close checking of the data collection activity; live monitoring of telephone interviews
- Quick database delivery from end of data collection
Quality control procedures:
- 100% supervision of all interviewers through live listening and screen monitoring
