- Know the Market & Develop Strategy
- DecisionMap <U&A market segmentation studies>
- Res!com <residential telecommunications market>
- T:Business <business telecommunications market>
- PatientWatch <patients research>
- GPWatch <General Practitioners Omnibus>
- Diagnosis Rates
- MercuryOmnibus <face-to-face omnibus>
- CATIbus <telephone omnibus>
- I:Bus <online omnibus>
- Improve Operations
- Optimize Products
- Develop new products
- Advertise Effectively
CATIbus <telephone omnibus>
Starting January 2009, Mercury Research has launched the monthly
syndicated survey, CATIbus, using CATI data collection technology (Computer Assisted Telephone Interviews).
Mercury Research hosts a modern dedicated CATI facility of 79
workstations using NIPO-Odin software for interviewing and database
management.
• Fast turnaround - from approval on questionnaire to receiving tables
• 10 working days for 500 interviews
• 15 working days for 1,000 interviews
• Cost effective
• Representative for covering over 80% of all Romanian population
(via mobile phones)
Methodology:
• Data collection: CATI - Computer Assisted Telephone Interviews
• Respondent profile: 14+ y.o., residents of Romania
• Sample size:
• extended - 1,000 interviews
• economical - 500 interviews
