Conjoint Analysis

This technical approach empowers you with better information for critical decisions on product and price.

Simply asking people to evaluate new, innovative products will give you a pretty good idea about what they feel about the product. Still, the real market context is much tougher, customers may like several products but choose only one. You need to understand the customer decision making process and design your products to be winners of the decision race.

Our expertise in conjoint analysis will help you:

find out exactly what people value, using informed and experience based conjoint analysis designs

understand the trade offs between benefits and money that make up the decision process

work with variants of your full product portfolio in competitive context, look at overall market results, and understand where they come from

play with the simulation tools to design winning products so you can try different variants and see which one works best towards your marketing objectives