Mercury Research

Financial Research

Our specialised financial research department works since 2002 in close partnership relations with clients, actively involved in their company's business processes (from decisions on the right TV commercial to complex CRM systems). Our financial research consultants are highly rated for the clear understanding of the financial products, the capacity to deliver at high standards of accuracy and precision requested in this field, and the ability to advise based on research findings.

Product categories surveyed
   Savings · Crediting · Leasing · Cards · Pensions · Insurance · Investments  
Targets investigated
 · Private Clients
 · Financial managers, chief accountants, general managers in small, medium & large corporations
Solutions
 · DecisionMap <U&A segmentation studies>
 · Customer Satisfaction and Loyalty
 · Mystery Shopping 
 · PriceSpan <price sensitivity studies>
 · Conjoint Analysis 
 .ExploreFit <concept testing>
 .ImproveFit <new product optimization studies>
 .Copy Testing
 .add+impact® <communication testing>
 .AdComTrack <advertising and communication tracking>
Mercury Research