- Know the Market & Develop Strategy
- DecisionMap <U&A market segmentation studies>
- Res!com <residential telecommunications market>
- T:Business <business telecommunications market>
- PatientWatch <patients research>
- GPWatch <General Practitioners Omnibus>
- Diagnosis Rates
- MercuryOmnibus <face-to-face omnibus>
- CATIbus <telephone omnibus>
- I:Bus <online omnibus>
- Improve Operations
- Optimize Products
- Develop new products
- Advertise Effectively
GPWatch <General Practitioners Omnibus>
GPWatch gives our clients the opportunity to access the general practitioners benefiting from cost sharing with other participants.
- conducted quarterly during the whole year
- sample: 100 GPs, representative sample for cities with over 100,000 inhabitants
- the interviews are conducted by phone using our CATI facility
GPWatch is ideal for:
- measuring product awareness and prescription rates
- establishing market characteristics before launch
- advertising awareness and tracking
Deliverables:
- tables on splits: region, number of patients, years in practice
- detailed report, comparative analysis in case the same questionnaire is used in several waves
