Indoor Media Audience Measurement
How well do your ads running on indoor media perform? Is it worth investing in playing commercials in high traffic areas? What should be the content of programs run on TVs in supermarkets?By employing a mixture of observation and personal interviews, our methodology can help you evaluate the effectiveness of the indoor media, and obtain relevant information on exposure and recall of programs played on the screens, perception about the screens, program preferences and effect on viewers, socio-demographic profile of the target audience.
Our experience covers such studies conducted inside financial institutions, pharmacies, high traffic areas, waiting and ticketing areas in transport stations.
