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• Know the Market & Develop Strategy
  • DecisionMap <U&A market segmentation studies>
  • Res!com <residential telecommunications market>
  • T:Business <business telecommunications market>
  • PatientWatch <patients research>
  • GPWatch <General Practitioners Omnibus>
  • Diagnosis Rates
  • MercuryOmnibus <face-to-face omnibus>
  • CATIbus <telephone omnibus>
  • I:Bus <online omnibus>
• Improve Operations
• Optimize Products
• Develop new products
• Advertise Effectively

Know the Market & Develop Strategy

Mercury Research has developed appropriate research tools to offer invaluable information to help marketing professionals better understand their markets. We acknowledge the important differences between particular industries and have designed special strategic research tools to adequately describe each market.

• DecisionMap <U&A segmentation studies>

We surpass the traditional U&A studies by offering a high level of information relevance for strategy development through a systematic approach to... read more

• Res!com <residential telecommunications market>

Since 2006, Res!com is Mercury Research’s continuous study of the residential telecommunications market offered to telecommunication service providers... read more

• T:Business <business telecommunications market>

Launched by our company in 2008, T:Business is the only panel of companies in Romania that offers information from decision makers on usage of telecom... read more

• PatientWatch <patients research>
  

PatientWatch offers fast and cost effective access to patients especially on OTC market... read more

• GPWatch <General Practitioners omnibus>

GPWatch gives our clients the opportunity to access the general practitioners ben... read more

• Diagnosis Rates

Aiming at providing information about diagnosis rates of main chronic illnesses in Romania’s population over 14 years old, Diagnosis Rates is a  syndicated survey... read more

• MercuryOmnibus <face-to-face omnibus>
  

MercuryOmnibus is the cost-effective, flexible tool for continuous monitoring of brands and product categories. Now the tables come with an easy-to-use crosstab generator for in-house analysis of results..read more

• CATIBus <telephone omnibus>
  

Starting January 2009, Mercury Research has launched the monthly
syndicated survey, CATIbus, using CATI data collection technology...read more

• I:Bus <online omnibus>
  

The sample of 500 respondents, representative for online population comes from our own online panel...read more