Media Research

Present in all main areas of media research, we pioneered in Romania the day-after recall in readership through TGI, we developed for Euromedia the first audience measurement for OOH transit media, we are part of the radio audience measurement system for ARA since the very beginning. Based on our extensive media knowledge, we provide specific research services for all types of media companies - TV stations, Radio stations, Publishers, Outdoor providers.

Categories surveyed

·	Print · TV · Radio · Outdoor

Targets investigated

·	General audience

Solutions

·	DecisionMap <U&A segmentation studies>
·	PriceSpan <price sensitivity studies>
·	Conjoint Analysis
·	ExploreFit <concept testing>
·	ImproveFit <new product optimization studies>
.	Copy Testing
.	add+impact® <communication testing>
.	AdComTrack <advertising and communication tracking>
·	Transit Audience Measurement
.	Indoor Media Audience Measurement
.	Radio Audience Measurement – Studiul National de Audienta Radio SAR