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• Know the Market & Develop Strategy
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  • Copy Testing
  • add+impact® <communication testing>
  • AdComTrack <advertising and communication tracking>
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  • Medical Representatives Evaluation

Medical Representatives Evaluation

The contribution of medical representatives to the success of a pharmaceutical company is acknowledged by all players in the industry. A good medical reps team is one whose members are visiting doctors regularly, convey the right message and have an effect on prescription.

Our Medical Reps Evaluation approach is twofold:

• first, we survey medical reps after training to gauge message understanding and identify potential areas for improvement of training
• secondly, we continuously monitor the performance of medical reps and benchmark them against market norm