Ioan Simu, General Manager of Mercury Research, is a jury member of EFFIE 2011 edition, May 2011
Ioan Simu will evaluate the achievements in advertising based on results at EFFIE 2011. Ioan will bring his extensive expertise in market research, discipline acknowledged as an important component of the mix that creates a successful marketing program.About EFFIE
EFFIE is the most significant award in our industry because it honors the one truly important achievement in advertising: Results.
It is the award presented annually by the New York American Marketing Association in recognition of the year's most effective advertising campaigns - campaigns that have delivered superior results in meeting or exceeding the objectives they were designed to achieve.
EFFIE is a national award spread internationally and it has been organized since 1968.
Source: www.effie.ro
