Mercury CATIbus - Fast...Cost Effective...Representative

MERCURY CATIBUS

FAST…COST EFFECTIVE…REPRESENTATIVE

Starting January 2009, Mercury Research has launched the monthly
syndicated survey, CATIbus, using CATI methodology (Computer
Assisted Telephone Interviews).

Mercury Research hosts a modern dedicated CATI facility of 79
workstations using NIPO-Odin software for interviewing and database
management.

Benefits:

•  Fast turnaround - from approval on questionnaire to receiving tables
    •  10 working days for 500 interviews
    •  15 working days for 1,000 interviews
•  Cost effective
•  Representative for covering 80% of all Romanian population
(via mobile phones)

Methodology:

•  Data collection: CATI - Computer Assisted Telephone Interviews
•  Respondent profile: 14+ y.o., residents of Romania
•  Sample size:
    •  extended - 1,000 interviews
    •  economical - 500 interviews Mercury Research