Mercury Research

Omnibus Research

MercuryOmnibus <face-to-face omnibus>

MercuryOmnibus is the cost-effective, flexible tool for continuous monitoring of brands and product categories. Now the tables come with an easy-to-use crosstab generator for in-house analysis of results.

MercuryOmnibus:

  • conducted monthly, face-to-face, on a sample of 1200 respondents
  • nationally representative probabilistic sample, both urban and rural
  • with a good coverage of young people (starting from 14 y.o.)
  • allowing for higher accuracy at urban level (800 urban respondents in large, medium and small cities)

CATIbus <telephone omnibus>

Starting January 2009, Mercury Research has launched the monthly
syndicated survey, CATIbus, using CATI data collection technology (Computer Assisted Telephone Interviews).

Mercury Research hosts a modern dedicated CATI facility of 79
workstations using NIPO-Odin software for interviewing and database
management.

Benefits:

•  Fast turnaround - from approval on questionnaire to receiving tables
    •  10 working days for 500 interviews
    •  15 working days for 1,000 interviews
•  Cost effective
•  Representative for covering over 80% of all Romanian population
(via mobile phones)

Methodology:

•  Data collection: CATI - Computer Assisted Telephone Interviews
•  Respondent profile: 14+ y.o., residents of Romania
•  Sample size:
    •  extended - 1,000 interviews
    •  economical - 500 interviews

I:Bus <online omnibus>

In October 2009 Mercury Research launched the first online omnibus in Romania.

The sample of 500 respondents, representative for online population has its source in our own online panel, recruited mostly via offline interviewing.

Fast turnaround, very flexible and budget friendly.

 

Mercury Research