- Know the Market & Develop Strategy
- DecisionMap <U&A market segmentation studies>
- Res!com <residential telecommunications market>
- T:Business <business telecommunications market>
- PatientWatch <patients research>
- GPWatch <General Practitioners Omnibus>
- Diagnosis Rates
- MercuryOmnibus <face-to-face omnibus>
- CATIbus <telephone omnibus>
- I:Bus <online omnibus>
- Improve Operations
- Optimize Products
- Develop new products
- Advertise Effectively
PatientWatch <patients research>
PatientWatch offers fast and cost effective access to patients especially on OTC market subjects:
- conducted monthly during the whole year
- sample: 1,200 people 14+ y.o., nationally representative sample
- interviews are conducted face-to-face
PatientWatch is ideal for:
- measuring awareness for OTC products
- usage of OTC products
- advertising recall and tracking
- profiling the patients
Deliverables:
- tables on splits: region, gender, age, residential area, health aspects
- detailed report, comparative analysis in case the same questionnaire is used in several waves
