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  • Copy Testing
  • add+impact® <communication testing>
  • AdComTrack <advertising and communication tracking>
  • Transit Audience Measurement
  • Indoor Media Audience Measurement
  • Radio Audience Measurement <Studiul National de Audienta Radio SAR>
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Transit Audience Measurement

In April 2002 Mercury Research conducted on behalf of Euromedia (www.eum.ro) a Transit Audience Measurement survey, on 600 respondents aged 18-64, residents of Bucharest. The survey, the first of its kind in Romania, was conducted according to a methodology developed by DMD MediaMarketingBeratrung.

Results of the survey include evaluation of GRP and reach&frequency for advertising on public transportation means (buses, trams, trolleys), for the entire Bucharest population and by main demographic segments.