Our involvement and focus in Automotive
Research is based on the thinking that this industry
requires a more specific approach and industry knowledge,
in addition to outstanding research expertise.
| Automotive
Categories Researched |
| · |
Car Manufacturers; |
| · |
Car Dealers; |
| · |
Service
Providers; |
| · |
Oil
Companies; |
| · |
Tire
Manufacturers. |
|
| The Types
of Studies Conducted |
| · |
Customer Satisfaction |
| · |
Mystery Shopping |
| · |
Usage
& Attitudes |
| · |
Advertising
Tracking |
| · |
Brand
Studies |
|
| Target Groups |
| Consumers, Fleet Manager Ownership,
Dealers |
Recruitment approach:
Car owners is still a very small universe in Romania
and a key success factor in automotive research is recruitment.
Our approach to recruitment is threefold: desk research
to identify car owners of different brands, databases
with car owners developed through face-to-face or CATI
data collection, other car owners identified through
other continuous research sources.
|
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