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We have focused on developing financial industry
expertise since 1997. We have developed more
intense experience in the past 3 years when the
financial sector has become more and more active and
competitive. In addition, we accelerate our learning
through investment in expert advice from top professionals
internationally who are specialised in financial
research, to ensure that we cover all sensitivities
related to researching this industry ().
Our experience to-date includes researching services
such as: current accounts, savings and investments,
life insurance, payment cards, loans mortgages.
The types of studies conducted include: Usage and
Attitudes Surveys, Customer Satisfaction, Segmentation,
New Product Evaluation.
Our experience in interviewing users of financial services
covers both consumers and business through
interviewing techniques such as: In-depth Interviews,
Focus Group, Face-to-Face Interviews, CATI.
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