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Since 1998 the healthcare
is a strategic sector and we have allocated specific
resources to build our knowledge in this area. Currently
we have a team of people with experience in this sector
who are working as a healthcare sector
team, including international consultants to broaden
our expertise in certain areas.
To allow for an easier recruitment and sampling, Mercury
Research has developed databases as follows: GP Database,
Specialist Database, Patients Suffering from Chronicle
Illness Database.
Mercury Research can support healthcare companies with:
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information on physicians
treatment with new drugs; |
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prescription habits
in the specific therapeutic area; |
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information which
helps them decide whether and how their product
can fill a need; |
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information meant
to develop a positioning for the new drug, which
sets it apart from the competition in doctors mind.
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| Study Types |
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– Omnibus on general practicioners |
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– Omnibus on patients |
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Product Positioning |
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Pricing |
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Trade-off Analysis |
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Attitude and
Awareness |
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Customer Satisfaction |
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Corporate Image
Evaluation |
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Treatment and
Prescription Habits |
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Physicians
and Patients Segmentation |
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Promotional
Message Testing |
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Prevalence
and Incidence Rates |
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Demographic
Profiles of the Patients |
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| Therapeutic
Areas Researched |
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Antibiotics |
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Asthma |
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Diabetes |
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Gynecology |
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Endocrinology |
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Infectious
Disease |
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Oncology |
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Ophthalmic
Agents |
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Rheumatology |
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Urological
Diseases |
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Vitamins |
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| Physicians
Experience |
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Cardiologists |
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Diabetologist |
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Endocrinologists |
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General Practitioners |
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Infectious
Disease Specialists |
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Internists |
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Oncologist |
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Otolaryngologists |
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Pediatricians |
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Psychiatrists |
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Pulmonologists |
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Rheumatologists |
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Urologists |
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| Research
Techniques |
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Qualitative
Research : Focus Groups and In-Depth-Interviews; |
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Quantitative
Research: Face-to-Face and CATI (Computer
Assisted Telephone Interviews). |
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| Methodologies |
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Factor Analysis |
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Correspondence
Analysis |
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Choice-based
Conjoint |
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Hierarchical
Segmentation |
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Westerndorp
Price Sensitivity |
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