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Research into consumer brands accounts for more than
50% of our research projects. Exposure to a variety
of brands and marketing scenarios in Romania as well
as cooperation with highly experienced brand specialists
in Romania and abroad has allowed us to develop superior
insight into brand research methodologies and practical
marketing solutions.
Our consumer research experience covers a variety of
categories such as:
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Food
and Drinks: baby food, chocolate, candies, coffee,
dairy products, frozen food, meat products, mustard,
sauces, pet food, preserves, snacks, wafers &
biscuits. |
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Drink: beer,
mineral water, soft drinks (carbonated and non-carbonated),
spirits, tea, wine. |
| · |
Non food:
laundry & cleaning, toiletries & cosmetics,
household products, tobacco, consumer durables &
appliances, edible oil, GPL. |
| Type of Studies |
Communication Concept Development
New Product Concept Evaluation
Advertising Evaluation |
| Interviewing
Methodologies |
| · |
Focus Group; |
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In-depth Interviews; |
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Laddering Interviews; |
| · |
Paired Depths; |
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In-home Visit; |
| · |
Quantitative
Face-to-Face Interviews. |
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