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Social Research

 

Our experience in social research covers fields such as:
· Family Planning;
· Human Traffic;
· Lifestyle Attitudes;
· Corporate Giving;
· Business Environment in Romania;
· Population Health Estate;
· Street Aggression.

The project team includes research specialists from the Mercury Research team and where necessary outsourced consultants who bring particular industry expertise.


The types of studies that we conducted in social research:
· Attitudes and Perceptions;
· Lifestyle of Different Consumer Segmentation;
· Logo Testing, Corporate Image;
· Advertising Concept Test.

Interviewing methodologies:
· Focus Group;
· In-depth Interviews;
· Paired Depths;
· In-home Visits;
· Quantitative Face-to-Face Interviews.