Between 16th and 18th of March, Mercury Research participated at the fifth edition of the Magazinul Progresiv Conference (Retail Network 2005) that took place in Sinaia.

Ingrid Lambru, Partner at Mercury Research delivered a presentation during the Romanian Consumer Session, revealing the tendencies and preferences towards shopping over the last years. The paper summarized to what extent the shopping habits have changed over the past years, and especially since the large commercial centers entered the Romanian market. Do people shop in hypermarkets or do they prefer the small shop at the corner of the street? Were the shopping habits of the Romanians influenced by the large commercial centers?

Did the shopping landscape change over the last 4 years? Definitely, yes, and to see more about this subject, please click on the following link