DO YOU SPEAK PHARMA?

Pharmaceutical and healthcare industries are complex, with unique requirements.

Beyond the usual factors that impact business, these industries face additional challanges such as strict government regulations or rapid changes in accordance with scientific discoveries.

These industries are dominated by specific regulations in respect of what can be communicated to the customer.

Stakeholders including patients, practitioners and the public sector constantly seek greater performance on a cost benefit and efficacy basis from the pharmaceutical industry.

Consequently, pharmaceutical marketing must identify more compelling benefits for the stakeholders and more precise and powerful communication strategies.

From this perspective, this event brings together professionals who will focus on identifying the most effective communications routes.

Experts from pharmaceutical industry, healthcare and media, PR and advertising, physicians and marketing people will join us in this open seminar, where every guest is invited to contribute with their ideas.