Mercury Telecom Business Panel


The results of the first stage of Mercury Telecom Business Panel are now available:

         Over 25% of the revenues earned by telecommunication services providers in Q1 2008 were brought by under 1% of the companies in Romania (companies with more than 200 employees).

         Less than half of the companies in Romania use Internet services.

Mercury Telecom Business Panel is a syndicated survey, launched at the initiative of Mercury Research in July 2008. Its main aim is to provide a full overview of the business segment behavior regarding telecommunication services.

Benefits

• allows analysis of trends on multiple waves
• allows longitudinal analyses - tracking behaviour of the same companies in time
• cost effective compared to ad-hoc studies
• possibility to conduct additional studies on the panel sample and to correlate the data with the information from the panel.

Methodology

• Data collection (2 stages for each year): face-to-face interviews
• Respondent profile: decision makers in companies regarding telecom services
• Panel size: 1,000 companies

The first data collection stage has ended and the results are now available. The second stage is currently unrolling and the first results will be available on the 27th of April 2009.