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As the world faces economic downturn, what is the best way to protect your brand? How does humour support your advertising? To learn more, read add+impact latest edition of Illuminate and find out which was the Best Ad of ’08 at ESOMAR and what it tells us about Effective ads.


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Get maximum effect for minimum cost from your media spend. Given that only about a third of all advertising is effective, be sure your advertising works!

 ·  add+impact® is a specialised brand communication / advertising check that helps you to achieve great advertising. It uses qualitative techniques allied with quantitative measures.
 ·  add+impact® will not only help you improve your advertising, but will also measure its impact on your brand.

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