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FMCG

Categories FMCG

Food and Drinks
Baby Food, Beer, Coffee, Dairy, Drinks, Edible Oil, Frozen food, Meat-by Products, Mineral Water, Mustard, Sauces, Pet Food, Comfiture, Snacks, Soft Drinks (carbonated and non-carbonated), Spirits, Tea, Tobacco, Wafers & Biscuits

Non-food
Laundry & Cleaning, Toiletries & Cosmetics, Household Products, Consumer Durables & Appliances, GPL

Type of projects FMCG:

Brand Usage Studies: Awareness, Usage, Trial, Conversion, Brand Switch, Brand Loyalty
Advertising Campaign - Concept Development, Pre-Testing, Post Evaluation Studies
Brand Image Evaluation/ Brand Map/ Ideal Brand
Brand Strategy Evaluation
New Brand Development
Brand Performance Tracking
Brand Positioning / Repositioning


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