Through Business to Business research we better understand how to successfully market products to key business decision makers. Some of the main type of studies conducted are:

A key success factor in business to business research is dealing with the challenges of interviewing business customers. One of our key success factors is the careful selection of B2B field teams who are skilled in getting through to the gatekeepers, setting up appointments and in delivering credential materials and additional information when necessary (via telephone, fax or email).

Our B2B experience includes: Corporate Banking and other Financial Services, Leasing, Telecommunications, Office Equipment (Printers and Copiers), Internet, Advertising, Healthcare, Stationery, Gas Cylinders, Oil Refining, Paint and Varnishes, Petrol Stations, Pharmaceuticals, Spirits, Textiles, Cement Industry, Road & Industrial Bitumen. Business Targets Interviewed Include Financial Managers, IT/Telecom Managers, Vehicle Fleet Managers, Business Executives, Top & Middle Management, Small Business Owners, Medical Professionals.

Business to Business interviewing techniques that we have used include: Direct PAPI (Paper Assisted Personal Interviews), CATI (Computer Assisted Telephone Interviews) and Internet (Decision Makers Panel).

Our Business to Business database contains over 250,000 companies in Romania, which allows the selection of representative samples. The samples of companies can be stratified according to: field of activity, turnover, legal type, number of employees, ownership type.