Media Research Department in Mercury Research conducts ad-hoc surveys aimed to measuring audience (radio, press, TV) at local or national level. In measuring audiences we employ Day-After Recall Methodology. Data are collected through face-to-face interview or CATI (Computer Assisted Telephone Interview).

Outdoor Audience Measurement

Transit Audience Measurement - Bucharest
In April 2002 Mercury Research conducted on behalf of Euromedia (www.eum.ro) a Transit Audience Measurement survey, on 600 respondents aged 18-64, residents of Bucharest. The survey, the first of its kind in Romania, was conducted according to a methodology developed by DMD MediaMarketingBeratrung.
Results of the survey include evaluation of GRP and reach&frequency for advertising on public transportation means (buses, trams, trolleys), for the entire Bucharest population and by main demographic segments.