The core differentiator of our qualitative capabilities lies in our qualitative consultants themselves. They are talented and passionate, experienced in researching the Romanian consumer, and take advantage of input from best qualitative research professionals in the world through training, mentoring programs, consultancy and our international affiliations (QRCA, Esomar)

Approximately one quarter of the qualitative research conducted in Romania is conducted through Mercury Research. We conduct work mainly in areas such as: FMCG, Social, Pharmaceuticals, Financial, IT&Telecom, and Media.