A well thought out and creative discussion guide is our starting point for a successful project. The difference, the spark, comes from our spontaneity in the group to exploit unexpected angles, to go underneath the obvious rational, to create outstanding group dynamic. All these provide the forum for consumer findings to translate into revelation of strategic insight and finally actionable recommendations.

The qualitative research team is experienced in conducting Exploratory Groups, Creative Groups, Evaluative Groups, In-Depth Interviews, Paired-Depths and Laddering Interviews in areas such as:

Mercury Research is successfully undertaking both consumer and business to business qualitative research and has experience in design and coordination of qualitative research studies in Romania and also in Eastern Europe.