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Each project team consists of trained
and specialized professionals:
| · |
1 market
research executive; |
| · |
1 statistician
to provide the detailed analysis prior to main conclusions;
rigorous statistical analysis; |
| · |
1 field
coordinator who is skilled in managing and motivating
people. |
Our quality control measures are in
line with standards used by the largest research agencies
in the world, as they were developed and are refreshed
using advice and expertise from top professionals
from the international research community.
The interviewing techniques
we have experience with include:
| · |
face-to-face in home
interviews; |
| · |
face-to-face in-hall
tests; |
| · |
computer assisted
telephone interviewing (CATI), one of the few agencies
in Romania with dedicated facility and software
(NIPO); |
| · |
face-to-face interviews
in place of purchase (Mall Intercepts). |
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