This survey aims to understand how consumer perceptions and attitudes toward the brand change in time, with the objective of assessing the effectiveness of advertising.

This is a quantitative measurement, conducted regularly which measures indicators such as: brand and advertising awareness, advertising likeability, recall of ad content, brand image, brand preference.

These indicators can be benchmarked against objectives and also can be compared with advertising investment figures. Tracking projects can be conducted through Mercury Omnibus in a very cost effective manner.

These studies can be delivered with a user-friendly cross-tabulations software which allows in-house further analysis by the client.