Automotive
Product categories surveyed
- Passenger cars · Utility and light commercial vehicles · Car services · Tires · Fuels and lubricants
Targets investigated
- Car owners and prospects
- Drivers
- Dealers
- Fleet managers
- Spare parts retailers
Solutions
- DecisionMap - U&A segmentation studies
- ExploreFit - concept test
- ImproveFit - conjoint analysis
- TrialFit - product test
- MarketFit - simulated market test
- PriceSpan - pricing
- ExcellenceMetrics - customer satisfaction & loyalty
- ScoutStraight - mystery shopping
- StaffChoice - employee satisfaction
- WorkDrive - employee performance
- CommCheck - copy test
- add+impact ® - communication test
- CommTrack - brand & communication tracking
