ImproveFit <conjoint analysis>
Prior knowledge of customer preference allows our clients to design new products and services that best fit the needs and expectations of the targeted segments.
The customers have different needs and expectations, understand the product features and benefits, and are able to give good indications of their preference, even if the actual product does not exist yet.
Based on the decomposition of given products in features that are relevant to customers and can be then easily translated into production features, and on the analysis of customer preference, we can offer our clients the possibility to see how would the preference for a new product evolve, if one or more features of the product changed. ImproveFit's approach is conjoint based preference or choice modelling of product features, and simulation based approach to optimisation.