ShopperVu <shopper research>

ShopperVu <shopper research>

ShopperVu is a qualitative shopper research solution which offers the possibility to see the buying decision process directly through the eyes of the consumer. Classic qualitative research techniques are combined with innovative self filmed shopping trips to offer more reliable and complete information.

With ShopperVu you can:

  • improve your in-store marketing
  • drive sales through in-store tactics
  • leverage your out of store communication to influence the shoppers' choices in-store
  • understand real triggers when shopping - is it price, is it promotion, is it merchandising, is it brand image, is it loyalty, is it...any other reason?
  • improve your shop offerings in terms of products, services, atmosphere, personnel
  • be one step ahead your competition

Members

  • ESOMAR Individual Membership Information
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