Media
Present in all main areas of media research, we pioneered in Romania the day-after recall in readership through TGI, we developed for Euromedia the first audience measurement for OOH transit media, we are part of the radio audience measurement system for ARA since the very beginning. Based on our extensive media knowledge, we provide specific research services for all types of media companies - TV stations, Radio stations, Publishers, Outdoor providers.
Categories surveyed
- Print · TV · Radio · Outdoor
Targets investigated
- General audience
Solutions
- ExploreFit - concept test
- ImproveFit - conjoint analysis
- PriceSpan - pricing
- CommCheck - copy test
- add+impact ® - communication test
- CommTrack - brand & communication tracking
