Automotive

Automotive

Product categories surveyed

• Passenger cars · Utility and light commercial vehicles · Car services · Tires · Fuels and lubricants

Targets investigated

• Car owners and prospects
• Drivers
• Dealers
• Fleet managers
• Spare parts retailers

Solutions

• DecisionMap - U&A segmentation studies
• ExploreFit - concept test
• ImproveFit - conjoint analysis
• TrialFit - product test
• MarketFit - simulated market test
• PriceSpan - pricing
• ExcellenceMetrics - customer satisfaction & loyalty
• ScoutStraight - mystery shopping
• StaffChoice - employee satisfaction
• WorkDrive - employee performance
• CommCheck - copy test
• add+impact ® - communication test
• CommTrack - brand & communication tracking