PackDrive <package test>

PackDrive <package test>

Our PackDrive methodology allows you to:

  • assess the influence of launching a new package design in terms of purchasing intentions
  • obtain insights on how to improve the package design
  • identify potential migration of current brand users following the change to the new package design

We minimise the biasing factors by:

  • employing a shelf-test methodology
  • establishing the buying and consumption occasions
  • evaluating the package competitive context

Members

  • ESOMAR Individual Membership Information
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