Research Solutions

Mercury Research has developed appropriate research tools to offer invaluable information to help marketing professionals better understand their markets. We acknowledge the important differences between particular industries and have designed special strategic research tools to adequately describe each market.

Know the Market

Mercury Research has developed appropriate research tools to offer invaluable information to help marketing professionals better understand their markets. We acknowledge the important differences between particular industries and have designed special strategic research tools to adequately describe each market.

  • DecisionMap <U&A segmentation studies>

    We surpass the traditional U&A studies by offering a high level of information relevance for strategy development through a systematic approach to customising the study…

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  • ShopperVu <shopper research>

    ShopperVu is a qualitative shopper research solution which offers the possibility to see the buying decision process directly through the eyes of the consumer.

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  • PatientWatch <patients omnibus>

    PatientWatch offers fast and cost effective access to patients especially on OTC market subjects: conducted monthly during the whole year sample: 1,200 people 14+ y.o., nationally…

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  • GPWatch <general practitioners omnibus>

    GPWatch gives our clients the opportunity to access the general practitioners benefiting from cost sharing with other participants. conducted quarterly during the whole year…

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  • Diagnosis Rates

    Aiming at providing information about diagnosis rates of main chronic illnesses in Romania’s population over 14 years old, Diagnosis Rates is a  syndicated survey…

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  • T:Business <business telecommunications market>

    Launched by our company in 2008, T:Business is the only panel of companies in Romania that offers information from decision makers on usage of telecom services, on the decision…

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  • res!com <residential telecom market>

    Since 2006, monitoring telecom services usage and expenditures for households (fixed phone lines, Internet and TV services) and for individuals (mobile phone services).

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Optimise Products

Deciding to optimise your products in a very competitive market is most of the time a must and not an option. We have developed complex tools and analysis to help our partners decide on the optimum price range, understand the customers' decision making process and how the package might affect the sales.

  • ImproveFit <conjoint analysis>

    Prior knowledge of customer preference allows our clients to design new products and services that best fit the needs and expectations of the targeted segments. The customers…

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  • MarketFit <simulated market test>

    Before launch or before a real market test, the best indication of the future potential for a new product is a more complex simulated market test. The research test mimics…

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  • TrialFit <product test>

    Ideally, a brilliant new product concept should develop into an equally brilliant actual product. Once the new product is available, one should test if the customers reactions…

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  • PriceSpan <pricing studies>

    Price sensitivity studies help you decide on the optimum price range for an existing brand or a new product. How much can you cut your price so that your consumer would not…

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  • PackDrive <package test>

    Our PackDrive methodology allows you to: assess the influence of launching a new package design in terms of purchasing intentions obtain insights on how to improve the package…

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  • ExploreFit <concept test>

    Many new products start with a marketing idea, and for these cases a product concept is the first outcome in the new product development. It is our belief that each company…

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Improve Operations

Almost any industry has a service component, ranging from financial institutions that offer services only to their customers, to packaged goods producers that offer category management services to retailers or sales skills training to wholesale distributors. And with services, any quality management tool available involves the customer. Mercury Research can assist you in talking to your customers directly through customer satisfaction studies, or in having professional mystery shoppers evaluate your service quality.

Should you need assistance or more information on our solutions and sector expertise, our experts will guide you.

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