Durable Goods
The Brand is crucial, and it takes many years to build one. Many more than in consumer goods. The features of the products are important, and the customers make significant efforts to understand technical characteristics of the products. Unlike the case of consumer goods, the customers can well evaluate the products and compare them with the competition. Understanding the dynamic of the customer needs, seeing the next technical wave and riding it, are critical for survival. Specialising in this field we developed the right research tools to correctly inform our clients.
Product categories surveyed
- White goods · Brown goods · Handsets
Targets investigated
- Consumers
- Retailers
- Solutions
Solutions
- DecisionMap - U&A segmentation studies
- ExploreFit - concept test
- ImproveFit - conjoint analysis
- TrialFit - product test
- MarketFit - simulated market test
- PriceSpan - pricing
- ExcellenceMetrics - customer satisfaction & loyalty
- ScoutStraight - mystery shopping
- StaffChoice - employee satisfaction
- WorkDrive - employee performance
- CommCheck - copy test
- add+impact ® - communication test
- CommTrack - brand & communication tracking
