Healthcare
Since our first healthcare studies in 1996, our team has gained extensive expertise in surveys conducted on specialists, patients with chronic diseases, pharmacists and representatives of health authorities and patient associations
Therapeutic Areas Researched
- AHT · asthma · Central nervous system · CHF · Chronic venous insufficiency · Diabetes · Dermatology · Gynecology · Hypercholesterolaemia · Endocrinology · Erectile dysfunction · Infectious disease/HIV · Oncology · Ophthalmic agents · Respiratory · Rheumatology · Urological diseases
Targets investigated
- Patients
- GPs
- Specialists
- Pharmacists
Solutions
- PatientWatch - patients omnibus
- GPWatch - General Practitioners omnibus
- Diagnosis Rates
- DecisionMap - U&A segmentation studies
- ExploreFit - concept test
- ImproveFit - conjoint analysis
- TrialFit - product test
- MarketFit - simulated market test
- PriceSpan - pricing
- ExcellenceMetrics - customer satisfaction & loyalty
- ScoutStraight - mystery shopping
- CommCheck - copy test
- add+impact ® - communication test
- CommTrack - brand & communication tracking
