Telecom
The largest provider of research services for IT and Telecommunications operators, we set up a dedicated telecom research department since 2002. We are best equipped to survey the customers of telecom services through our own 79 stations CATI facility, and are the only provider of invaluable information from our syndicated telecom research studies on the residential (Res!com) and business (T:Business) markets.
Product categories surveyed
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Voice (fixed and mobile) · Internet · TV Distribution (cable, DTH - satellite) · Software · Hardware · Data Services (VPN)
Targets investigated
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Residential
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IT responsible in small, medium & large businesses
Solutions
- DecisionMap - U&A segmentation studies
- res!com - residential telecommunications market
- T:Business - business telecommunications market
- ExploreFit - concept test
- ImproveFit - conjoint analysis
- TrialFit - product test
- MarketFit - simulated market test
- PriceSpan - pricing
- ExcellenceMetrics - customer satisfaction & loyalty
- ScoutStraight - mystery shopping
- StaffChoice - employee satisfaction
- WorkDrive - employee performance
- CommCheck - copy test
- add+impact ® - communication test
- CommTrack - brand & communication tracking
