Best of ESOMAR Romania 2013: The Euro Value of Market Research
At Best of Esomar, 2013 edition, Mercury Research addressed the theme "The Euro Value of Market Research", to remind everyone how much value market research brings to the management system of any top company.
The structure of the presentation focuses on three main points. First, it specifies market research information rather than information in general. Secondly, it specifies value by computing it on profit and loss financial statements. Thirdly, it does this in the marketing context, so at the end of the presentation, the audience will easily understand how market research used in the marketing activity of a business brings EUROs to the bottom line of the company.
Point this out: information has value, but how much value does it actually have?
To answer this question, we invite you to analyze two business stories, one that decides to make use of information and one that does not. You will see how they go about doing their marketing plan, what results they get and then compute the ROI for the market research employed.
See our full presentation for the event here.
