Best of ESOMAR Romania 2017: From Wire to Netflix
2006 is the year before Romania enters EU and 2017 marks a decade of EU membership. We know, nothing new here, but the real question is: What happened in one decade with the telecom services in Romania?
This is the question around which Mercury Research speech, for Best of ESOMAR 2017, is made. The presentation reveals the main trends observed until the end of 2016 and launches hypothesis as to the future trends.
Since 2006, Mercury Research systematically collects information on the residential telecom market. The study monitors the evolution of telecom services usage (fixed and mobile voice, fixed and mobile internet, paid cable or satellite TV distribution), as well as the costs paid by the customers. This wealth of information is based on face-to-face data collection, with probabilistic samples of more than 1000 respondents in each wave.
See Mercury Research presentation for Best of ESOMAR 2017 here.
