Best of ESOMAR Romania 2018: Addressing Different Generations in Social Media
Knowing how to present brands in social media needs a deeper understanding of social media usage by different generations. Mercury Research presentation for Best of ESOMAR 2018 investigates social media habits across two different generations, Millenials and Decretei.
Social Media is top content for both these categories of people. In Romania, 11% use smartphones more to access Social Media (e.g. Facebook), 11% to access user generated content (e.g. YouTube) and 8% to access TV programs.
How much is online advertising advancing brand awareness and sales? What are people doing on Facebook? Which are the countries where the smartphone is most often used?
Find out the answers to these questions and many other details from our presentation.
