Mercury Research at Best of ESOMAR 2022

Mercury Research at Best of ESOMAR 2022

Great turn out last Wednesday to the Best of ESOMAR Romania Conference!

In case you could not join us in person or online, here is what you missed:

Debates on the future of insights – as forged by new technology: discussion panel moderated by Ioan Simu (linkedin link), who was joined by representatives of BCR (Rodica Popescu), GroupM (Victor Rotariu), Orange Romania Communications (Cristina Burlăcioiu) and Telekom (Daniela Hariuc) on what research buyers can use for DIY research.

Latest info from the syndicated survey Financial Market – Residential Clients, which provides unique information on incidence of more than 30 financial products, shares of financial institutions by product for more than 70 companies, pre – and post – pandemic, on a large, truly representative sample of the Romanian population.

This might be of interest even if you do not work in a bank, insurance company or financial institution:

  • if you work in retail, either online or brick & mortar – you might want to know how many young people have used Revolut each year since 2019
  • if you work in production of household appliances or IT equipment – you might want to know how consumer loans or credit cards are progressing
  • if you are managing any type of business in nowadays Romania, you might want to know people have saved in the pandemic period but have started spending their savings when inflation started and state subsidies ended. So hopefully more people will start looking for work and the pressure on the labor market that all have experienced lately will ease out.

If you want to find out more, drop us an email at contact@mercury.ro or give us a call

You can find the video recording of the moment here.

See our full presentation here.

 

Members

  • ESOMAR Individual Membership Information
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