Sales Building 2014
Sales Building 2014 - 660 brands across 32 categories analysed
Unique tool on the Romanian market to gauge the impact of each media channel on a brand’s sales
- How efficient are advertisers in their media spending?
- How much is 1 LEU spent on TV worth versus Radio or the Internet?
- Does Print matter any longer in the mix?
- Is the Internet the new wonder child of advertising?
- How much can your brand live without advertising?
Trends between 2012 and 2014
