The Future is Bright for Private Labels

The Future is Bright for Private Labels

One quarter of Romanians chose the store based on its private label offer, according to the survey realized by Mercury Research in July 2013. The main reasons for which customers buy private label products are: small prices, quality backed up by the store, or exclusivity. Regarding future buying intentions, 13% of Romanians say that they will acquire more private label products as compared to the present.

Download pdf: Private labels press release (Romanian Version)

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