Methodologies:
- Online Community
- Focus Groups (FGs) - in person or online
- In-depth interviews (IDIs) - in person, telephone, online
- Pair-depth interviews (PDIs)
- Ethnographic research:
- In-home visits
- Assisted Shopping Trips
- Accompanied Consumption Moments
- Netnography
Target respondents for qualitative research – experience in recruiting:
- Consumers – from housewives to users of premium brands or narrow incidence targets: high income, users of complex services
- Business – decision makers in SOHO, SME, large corporations on financial services or telecom services; fleet managers;
- Opinion leaders – cultural personalities, media people;
- Local and central authorities
- Doctors – from GPs to small universe specialisation (HIV specialists, oncologists, immunologists, haematologists etc)
- Patients, patient association leaders
- Pharmacists
Resources:
- Own team of moderators , with background in psychology, marketing, sociology, who have undergone extensive qualitative research training covering both theoretical and practical aspects
- Separate team of interviewers for respondents recruitment and confirmations
- Relaxing and informal one-way mirror focus group room
- Soundproof viewing room with DVD recording and possibility of simultaneous translation
- Possibility of live transmission via Internet using own system or Focus Vision
- Possibility of audio-video recording, traditional or video diaries for ethnographic research
