Online
Mercury Research Online Panel - Romania
- Better sample representativity through active recruitment from telephone interviews on random samples (since 2023)
- More than 14,000 active members (Jul. ’25)
- Continuously growing with approx. 400 new members every month
- Panel compliant with ESOMAR’s market research code
- Panel used exclusively for market research studies
- Response rate ~25% (Jul. ’25)
- Survey notifications on mobile
Panel Qualification
- All panelists recruited via a double opt-in e-mail process
- Regular incoherence checks on registration vs. on-going profile data
- Security measures in place to detect duplication at the time of registration and afterwards (by phone number, IBAN, in addition to electronic IDs)
Panel Integrity and Quality
- Phone number for all members
- Transparent and reasonable incentives
- Members receive incentives also for screen-out and quota-full
- Panelists regularly encouraged to update their profiles
- Several types of quality problem redirects
Services Available
- Sample Only Services
- Questionnaire Programming Services
- Data Processing and Tabulations
For conducting online research projects we use Sawtooth software
